Harrah’s Casino Launches Treasure Hunt for $1 Million
Harrah’s Entertainment is giving gamblers a once-in-a-lifetime chance of finding hidden treasure. The company has hidden a chest with a prize containing $1 million as part of its third Treasure Hunt promotion. The hunt will take place in Harrah’s various participating properties, including Bally’s Hotel & Casino, Caesars Palace Hotel & Casino, Flamingo, Harrah’s Las Vegas, Paris Casino, and Rio Casino.
According to the press release, “select customers who have won trips to Las Vegas in the property themed promotions will track down a series of treasure chests containing clues that will be scattered throughout the Strip at six Harrah’s-operated casinos.”
This is the third time Harrah’s Entertainment is holding such an event, but the first time it is held at casinos on the Vegas strip. Previous years’ hunts took place in the Nevada desert.
Ginny Shanks, senior vice president of brand management for Harrah’s, was quoted as saying that “[the] Treasure Hunt has been a customer favorite ever since we introduced it five years ago. Our customers love all things Vegas, so we’re thrilled to be bringing back this one-of-a-kind event right here on the famed Las Vegas Strip, incorporating stops at six Harrah’s [casinos]. There’s no question in my mind that this year’s Treasure Hunt will be the best yet.”
The $1 million prize award can be received as an annuity $50,000 for the next two decades, or as a discounted lump sum.